LeBron James
LOS ANGELES, CA – FEBRUARY 10: LeBron James #23 of the Los Angeles Lakers handles the ball during the game against the Oklahoma City Thunder on February 10, 2021 at STAPLES Center in Los Angeles, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2021 NBAE (Photo by Adam Pantozzi/NBAE via Getty Images)

LONDON, March 10, 2021 – The National Basketball Association (NBA) today announced that LeBron James and the Los Angeles Lakers have secured the top spots on the NBA’s Most Popular Jersey and Team Merchandise lists in the UK and across Europe for the second consecutive year. Results are based on sales from NBAStore.eu, the official online NBA Store in Europe operated by Fanatics (International) Limited, since the beginning of the 2020-21 NBA season.

The Brooklyn Nets’ Kevin Durant is ranked No. 2 on the jersey list, followed by the Nets’ James Harden at No. 3, Golden State Warriors’ Stephen Curry at No. 4 and Nets’ Kyrie Irving at No. 5.

Trailing the Lakers on the Most Popular Team Merchandise list in the UK are the Chicago Bulls (No. 2), Nets (No. 3), Boston Celtics (No. 4) and Warriors (No. 5).

The UK is ranked No. 2 in Europe for merchandising based on sales of NBA-branded product this season.

Top 10 Most Popular NBA Jerseys  

  1. LeBron James, Los Angeles Lakers
  2. Kevin Durant, Brooklyn Nets
  3. James Harden, Brooklyn Nets
  4. Stephen Curry, Golden State Warriors
  5. Kyrie Irving, Brooklyn Nets
  6. Giannis Antetokounmpo, Milwaukee Bucks
  7. Zach Lavine, Chicago Bulls
  8. LaMelo Ball, Charlotte Hornets
  9. Luka Dončić, Dallas Mavericks
  10. Jimmy Butler, Miami Heat

Top 10 Most Popular Team Merchandise

  1. Los Angeles Lakers
  2. Chicago Bulls
  3. Brooklyn Nets
  4. Boston Celtics
  5. Golden State Warriors
  6. Toronto Raptors
  7. Miami Heat
  8. Milwaukee Bucks
  9. Philadelphia 76ers
  10. New York Knicks

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